What is dofollow and nofollow links in SEO
In SEO, the terms “dofollow” and “nofollow” refer to the instructions that can be included in a hyperlink to indicate to search engines how they should treat the link.
A dofollow link is a link that passes on “link juice” to the linked website, which can help the linked website’s search engine rankings. In other words, when a website includes a dofollow link to another website, it is essentially telling search engines that it endorses the linked website and considers it a valuable resource.
On the other hand, a nofollow link is a link that does not pass on link juice. When a website includes a nofollow link to another website, it is essentially telling search engines that it does not endorse the linked website or consider it a valuable resource.
Dofollow links are the default setting for most links, and they are often used when a website wants to help boost the search engine rankings of the linked website. Nofollow links, on the other hand, are often used when a website wants to link to another website without endorsing it or when the website is linking to a page that it does not want to be associated with. For example: <a href=”https://worldwincoder.com”>WorldWin Coder</a>
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It is important to note that search engines will still crawl nofollow links, but they will not pass on link juice. This means that nofollow links can still bring traffic to the linked website, but they will not help the linked website’s search engine rankings.
In order to indicate that a link is nofollow, the website owner will need to include a rel=”nofollow” attribute within the HTML code of the link. For example: <a href=”https://worldwincoder.com” rel=”nofollow”>WorldWin Coder</a>
In summary, dofollow and nofollow links are used to indicate to search engines how they should treat a link. Dofollow links pass on link juice and can help boost the linked website’s search engine rankings, while nofollow links do not pass on link juice and do not help boost the linked website’s search engine rankings. Website owners can use these link attributes as per their requirement and SEO strategy.
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