What is Domain Authority and how is it important for SEO in 2020?

Domain names area unit the distinctive, human-readable web addresses of internet sites. They’ve created 3 parts: a commanding domain a website name, Associate in Nursing an ex gratia sub-domain.

Domain name

Domain names area unit the second level of a domain’s hierarchy. Domain names on a particular TLD (called a root domain, mentioned below) area unit purchased from registrars and represent the precise, distinctive location of a web site. Within the following examples, the domain names area unit bolded:

Root domain

While the term “root domain” was originally created within the context of DNS (domain-name-servers), it usually refers to the mix of a singular name and a commanding domain (extensions) to create a whole “website address.” Your website’s root domain is the highest page in your website hierarchy. Individual pages or sub-domains are often designed off the foundation domain, however, every page URL should technically embrace constant root domain so as to be a neighborhood of your web site.


Subdomains area unit the third level of a domain’s hierarchy and area unit elements of a bigger commanding domain. They adventitious before the foundation domain and separated from the name with an amount.

SEO best practices for domains

To maximize search engine-referred traffic, it’s vital to stay every one of the subsequent parts in mind:

1. Create your name unforgettably

Strive for domain names that area unit short, straightforward to recollect, straightforward to kind, and simple to mention. This is often valuable for spoken advertising as a result of those guests can be got to visit your domain directly; however, it conjointly matters for process fluency. Associate in Nursing implicit psychological feature bias, process fluency is that the conception that we tend to bear in mind and have a lot of positive associations with things that we are able to simply say and simply rely on, which includes pronouncing ability in our own minds. So, keep one’s hands off from domain names that embrace numbers or different non-standard characters, use uncommon writing system, or area unit longer than regarding fifteen characters more or less.

2. Use broad keywords once wise

If you’ll be able to embrace a keyword that helps create it obvious what your business will whereas keeping your name catchy, unique, and brand-friendly, go for it. But, keep one’s hands off from domain names which may be thought of “keyword-rich” or “keyword-targeted” (such as learnpress-development-https://worldwincoder.com/wordpress-e-learning/learnpress-customization-and-development/) we tend to mentioned this earlier, however, it’s value mentioning again: whereas these forms of domain names once carried weight as a ranking issue, their tendency to be related to low-quality content means that searchers could currently read these keyword-dense domain names with a negative bias.
What’s a lot of, in recent years Google has created many changes that have de-prioritized sites with keyword-rich domains that are not otherwise high-quality. Having a keyword in your domain will still be useful, however, it can even result in nearer scrutiny and a potential negative ranking impact from search engines, thus tread fastidiously. For a lot of on this subject, browse the precise Match Domain Playbook: A Guide and Best Practices for EMDs.

3. Avoid hyphens if potential

If your name is 2 words (like World Wide Web.examplesite.com), you will wish to separate the words with a hyphen for readability: World Wide Web.example-site.com. But, detain mind that use of hyphens conjointly powerfully correlates with spammy behavior and reduces name readability and memorability. For that reason, generally, no quite one hyphen ought to be used (if any should be used at all).

4. Avoid non-.com commanding domains (TLDs)

When a webmaster registers a website name, they’ll typically be the choice to shop for further TLDs. so as to maximize the direct traffic to a website, bias towards buying the .com TLD. If the .com TLD for a website name you are looking to get is not accessible, Rand recommends leaning towards .net. , .co, or an illustrious ccTLD as alternatives.
Additionally, it’s not counseled that SEO-conscious webmasters purchase low-quality TLDs like .biz, .info, .ws, .name, etc. as a method of accelerating traffic. as a result of they are less unremarkably illustrious, these TLDs receive well less traffic than a lot of wide illustrious domains in addition as is also a lot of oft related to spammy behavior.

5. Favor subfolders/subdirectories over sub-domains

Search engines keep completely different metrics for domains than they are doing for sub-domains, thus despite the fact that Google itself has explicit that — from a ranking perspective — content in sub-domains and subdirectories is treated roughly equally, it’s still counseled that webmasters place link-worthy content like blogs in subfolders instead of sub-domains (i.e. www.example.com/blog/ instead of web log.example.com).

6. Do not sweat over domain age

The notion that the age of a website (i.e. however long it has been registered) is a crucial SEO ranking issue could be a story. once asked regarding domain registration length, Google’s Matt Cuts same, “To the simplest of my data, no computer program has ever confirmed that they use the length of registration as an element in grading. If an organization is declarative that as a reality, that might be distressful. the first reason to renew a website would be if it is your main domain, you intend to stay it for a short time, or you’d like the convenience of revitalizing so you do not get to stress regarding your domain expiring.”

7. Moving domains

If a webmaster has to move one domain to a different, there are a unit many crucial factors to contemplate, as well as fixing the redirects on a page-to-page basis specified sub-folders and deep content pages area unit redirected to corresponding sub-folders and deep content pages on the new domain. SEOs ought to avoid redirecting all pages from one domain to the homepage of another domain.