Job description
About the role
We are looking for a Digital Marketing Executive to manage our clients' accounts end to end: PPC, SEO and social media.
Responsibilities
- Create and manage pay-per-click campaigns across search and contextual networks
- Build lists of keywords and phrases by studying the market, using keyword research tools, evaluating competitors and talking to clients
- Write ads and test alternative wordings to improve conversion rates
- Expand campaigns and improve their results by monitoring, testing and updating ad placements
- Provide detailed analysis of key metrics and tracking to improve search performance
- Analyze trends and data to recommend campaign changes
Experience and skills
- Experience: 6 months to 1 year
- A working knowledge of paid campaigns on LinkedIn, Facebook and similar platforms, and of affiliate marketing channels, is a plus