Custom commerce

Laravel eCommerce development for stores with rules of their own

When WooCommerce or Shopify needs a stack of workarounds to match how you price, sell and ship, we build the store around your rules instead, and say so when a platform would do.

  • 100+ eCommerce projects
  • Honest platform advice
  • Payment flows tested end to end
What is included
  • Catalog design
  • Pricing engine
  • Cart and checkout
  • Payments
  • Order state machine
  • Search and admin
Get a free quote Reply within one business day. NDA on request.
The problem

When a store platform starts to pinch

For most stores a platform is the right answer. If you sell a normal catalog at list prices to consumers, WooCommerce or Shopify will get you selling sooner and cost less to own, and we build plenty of those. This page is for the other cases.

A custom Laravel store earns its cost when the selling rules are the hard part. Prices that depend on the customer, the contract, the quantity and the delivery date at once. Buyers who order on account against a credit limit and need a manager's approval. Products configured from options that affect lead time. Orders split across warehouses or routed to suppliers. On a platform each of these is an app or plugin with its own opinions, and the conflicts between them become your support burden. In Laravel they are plain code against one data model.

  • Pricing rules outgrew the plugin

    Customer-specific price lists, tiered quantity breaks, contract prices and promotions overlap, and three plugins each calculate their own answer. Nobody is sure which price the customer will see.

  • B2B buyers do not shop like consumers

    They reorder from past orders, upload a spreadsheet of part numbers, buy on account and need approval above a limit. A consumer checkout makes each of those awkward.

  • Fulfillment does not follow one path

    Some lines ship from your warehouse, some from a supplier, some are made to order. The platform assumes one order, one shipment, and staff patch the gap by hand.

  • The store and the ERP disagree

    Stock and prices sync on a timer and drift in between. Customers order items that are gone, and orders are retyped into the back-office system.

What we do

What we build into a custom store

A custom store is assembled from the same parts as any shop, each designed around your rules instead of a platform's defaults.

Catalog design

Products, variants, attributes and categories modeled for your range, including configurable items, bundles, units of measure and catalogs that differ by customer group.

Pricing engine

One service that resolves price lists, quantity tiers, contract prices, promotions and tax into a single answer, with a trace showing how each price was reached.

Cart and checkout

A server-side cart that survives across devices, re-validates stock and price at each step, and supports quotes, purchase order numbers and split deliveries.

Payments

Hosted card fields from Stripe, Razorpay, PayPal or your gateway of choice, payment confirmed by webhook, plus invoice and on-account terms for trade customers.

Order state machine

Explicit order, payment and shipment states with allowed transitions, partial shipments, cancellations and refunds, each change recorded and emitting events for email and integrations.

Search and admin

Typo-tolerant search and faceted filters through Scout with Meilisearch or Algolia, and a back office for orders, stock, customers and content.

Typical projects

Stores that suit a Laravel build

01

B2B ordering portal

Trade customers log in to see their own catalog and prices, reorder quickly, pay on account within a credit limit and download their invoices.

02

Configurable or made-to-order products

A product builder where options change price, weight and lead time, producing a specification that goes straight to production with the order.

03

Store tied to an in-house ERP

Stock, prices and customers read from your operations system in real time, with orders written back as they are placed and no nightly sync to drift.

04

Subscription and repeat orders

Scheduled reorders with editable contents, skipped deliveries and stored payment methods, billed through the gateway on each cycle with retries when a card fails.

In depth

Engineering behind the checkout

Deciding honestly between platform and custom

We ask four questions. Is pricing a function of who is buying? Does checkout need steps a consumer store lacks, such as approvals or credit terms? Does fulfillment branch? Must the store share live data with another system you own? One yes can usually be handled on WooCommerce with a focused plugin. Three or four, and you will spend more maintaining workarounds than you would on a build. A custom store also means there is no plugin marketplace to lean on. Every feature is built or integrated, so we keep the first release narrow.

Prices are calculated in one place

The pricing engine is a single service that takes a product, a customer, a quantity and a date and returns a price with its reasoning attached. Catalog pages, the cart, quotes, the admin order screen and the API all call it. Money is stored as integers in the smallest currency unit, never as floats, and tax is computed per line with rounding rules agreed with your accountant. When a customer asks why they were charged a certain amount, support can read the answer off the order.

The cart is checked again before money moves

Carts live in the database, tied to the account or a signed guest token, so a buyer can start on a phone and finish on a desktop. Prices and stock shown in a cart can go stale. At checkout we recalculate everything, reserve stock inside a transaction with a row lock, and only then create the payment. The payment itself is confirmed by the gateway's webhook, not by the browser redirect, because customers close tabs. Card data never touches your server, since the gateway's hosted fields keep it out.

Orders, payments and shipments as separate state machines

An order can be partly paid and partly shipped at once, so a single status column cannot describe it. We model three linked lifecycles with explicit transitions. Refunds, cancellations and returns are transitions too, each with its own stock and accounting effect. Every transition fires an event, which is where confirmation emails, warehouse notifications and ERP postings attach.

Search, speed and the back office

Product search runs on a dedicated index kept current through Scout as products change. Category and product pages are cached and rendered on the server for search engines, while price and stock for logged-in trade customers load per request. The admin panel is built for the people who use it all day: order queues by state, bulk actions, stock adjustments and a customer view with full order history. Where the back office is really an operations system, we connect or build it as described under Laravel ERP development.

Process

From catalog model to first order

  1. 1

    Platform check

    We review your catalog, pricing and fulfillment rules and tell you plainly whether a platform or a custom build is the better investment.

  2. 2

    Catalog and pricing model

    Products, customer groups and price rules are modeled and loaded with a sample of real data, then verified against prices you already charge.

  3. 3

    Storefront and checkout

    Design, catalog pages, cart, checkout and account area are built on staging, with gateway test mode covering success, failure and refund paths.

  4. 4

    Back office and integrations

    Order management, stock, shipping carriers, accounting and ERP connections are added and tested with realistic order volumes.

  5. 5

    Cutover

    Customers, order history and redirects are migrated, the store goes live at a quiet hour, and we watch the first orders through to delivery.

Deliverables

What you own when it is live

  • One pricing engine behind every screen
  • Checkout that re-validates stock and price
  • Orders that handle partial shipment and refund
  • A back office built around your order flow
  • Store logic and data under your own control
FAQ

Custom store questions merchants ask

Should we use Laravel, WooCommerce or Shopify?
Use a platform if your catalog, pricing and checkout are conventional, since it will be cheaper and faster to launch. Choose Laravel when customer-specific pricing, B2B terms, product configuration or unusual fulfillment are central. Our eCommerce stores page compares the routes in more detail.
Can you move our existing store to a custom build?
Yes. Products, customers, order history and URLs are migrated, with redirects so search rankings carry over. Passwords can usually be kept by accepting the old hash format at first login. We rehearse the migration on staging before cutover.
Which payment gateways can you integrate?
Any gateway with a documented API. Stripe, PayPal and Razorpay are the ones we connect most, along with bank and regional gateways on request. We use hosted payment fields so card numbers never reach your server, which reduces your card-security obligations.
How do you handle stock when two customers buy the last item?
Stock is reserved inside a database transaction with a lock at the moment of checkout. The second customer sees the item as unavailable before paying. Reservations for abandoned payments are released by a scheduled job after a short window.
Will a custom store rank in search engines?
It can rank as well as any platform store. We render catalog pages on the server, output clean URLs, structured product data, canonical tags and sitemaps, and keep pages fast with caching. Content and links still do most of the work, as on any site.
Can several sellers list products on the store?
That is a marketplace, which adds vendor onboarding, commissions and payouts on top of the store. It is a larger build with its own decisions, covered on our Laravel marketplace development page.
What will running a custom store involve after launch?
Hosting, monitoring, framework and dependency updates and the changes your business asks for. There are no plugin updates to juggle, but there is also no platform vendor doing maintenance for you, so plan for a support arrangement with us or your own developers.
Start a project

Not sure a platform can handle your store?

Send us your pricing rules and how orders are fulfilled. We will tell you honestly whether custom is worth it, with a free quote if it is.

  • Free consultation and quote
  • NDA on request
  • You own the source code
  • Reply within one business day
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